Mr. Gamble Exclusive Interview with Head of Affiliates Michael Halonen: How RevDuck Is Setting a New Standard in Partner Service

Mr. Gamble has published an in-depth exclusive Q&A interview with Michael Halonen, Head of Affiliates at RevDuck. In the conversation, we shared insights about Michael’s path in the industry, the idea behind RevDuck, and how the company became a noticeable player on the market in just six months.

The interview covers several key topics:

• The career journey from Customer Support to leading an affiliate department.
• The launch of RevDuck and the first achievements that shaped the brand’s recognition.
• Why partner service must be personalized rather than faceless.
• How the ecosystem of partner brands is built: localization, UX focus, regional adaptation, advanced gamification.
• The role of CRM, retention strategies, and AI tools in sustainable long-term growth.
• A culture of trust — being, not appearing.
• A look into the future of the industry.
• An honest perspective on how RevDuck prioritizes speed, flexibility, and analytics.

Read the full interview on Mr. Gamble.